How to create a successful business profile on LinkedIn

Having a business profile on LinkedIn gives you the opportunity to network with prospects and reach people whose focus is on businesses. This guide will show you how to create a business profile on LinkedIn and what tips you can use to make it even more effective.

How to create a business profile on LinkedIn

To be able to create your a business profile on LinkedIn, you first need to create a business account. There are two simple requirements for this: You need a personal LinkedIn account and your company must not have a business account yet. Once these requirements are met, you can create a business account. Log in to your personal LinkedIn account to get started.

First, go to the 'More' menu icon. It is located on the right side of the top bar of your profile (see image below). Click on the icon to open the pop-up menu. Scroll down in this new window until you see the 'Create company page +' button. Click on it.

You will now be prompted to specify the type of company page you want. Choose the page that best suits your company. Then just add your company specific details and click on the 'Create Page' button below.

That's it. Now let's take a look at a few of the key business account benefits that come along with it.

What are the benefits of having a business profile on LinkedIn?

With a business profile on LinkedIn, you can increase the reach of your company. This brings a number of benefits: you can find new customers and, if necessary, attract new employees. You are also able to provide your target audiences with new information about new products and services.

One of the most underutilized and little-known benefits of having a business profile on LinkedIn is the ability to create and communicate content to a wide audience. It's important to create compelling content for LinkedIn because it tends to get shared with prospects.

Think of the LinkedIn platform as a way to easily target users who are interested in the types of topics your company would write about. In this way, companies can create targeted, subject-specific content and share it with users who will also appreciate it. With that in mind, let's now take a closer look at a few tips for optimizing your profile.

Helpful tips for further success

You can probably still optimize your profile page on LinkedIn. But maybe you don't even know exactly what you should change? Below we give you some important tips that will certainly enhance your page.

Images are crucial

Every business profile on LinkedIn holds the opportunity to promote a company. Make sure that this opportunity has the widest possible reach. One way you can do this is by taking advantage of every opportunity to showcase your brand image on your profile. By doing so, you will familiarize every visitor to your site with your logo and motifs.

First, create a brand logo that meets LinkedIn's image size requirements. The ideal image size for a logo is 300×300 pixels - keep this guideline in mind when creating your logo file for LinkedIn. You may be able to resize your company logo to 300×300. If that doesn't look good, you should create a new logo, but one that matches the original in style and color.

Next, optimize the images on your LinkedIn profile by creating a responsive banner that represents your company. This banner should be 1400×425 pixels in size. You will probably have to create a new image file to comply with these dimensions. But don't forget that this image as well as the logo are very important for the success of your LinkedIn profile.

The more people learn about you, the better

Use the individual fields of the profile to tell potential visitors about your company and its activities. Be sure to fill in all the required sections to give as much information as possible, such as links to your other social media presences or to your company website.

What you should also keep in mind is the 'About Us' section. Usually, very factual wording is used here. However, there is great potential here to be more descriptive. Use the section to express your brand personality alongside the important details. Make an effort to tell your brand story in detail here to make users curious.

A business profile on LinkedIn is great for showcasing your company if you create and maintain it appropriately. Evaluate your current profile and check whether you are also addressing the desired people with it.